Looks like Chris Jones of Physiques of Greatness beat the Legends of Aesthetics at their own game. Chris Elkins chimes in on the LOA brand
In this recent video released by Matt Ogus and Chris Lavado they preach transparency to their fans and subscribers... but this video is far from it. There's nothing transparent about the dissolution of LOA. All you're left with is open ended, vague reasoning behind why LOA decided to shut down. I can still remember how cocky and big headed these two were about their LOA company. They hyped up the website and the movement only to let down their fans and subscribers. Now they push and promote gymshark just like every other youtube fitness drone out there.